Search Engine Optimisation

Helping your business rank higher

At Espy Digital, the main premise of our business is focused on Search Engine Optimisation, which is the process of ranking as high as possible in search engines such as Google. Ranking higher in search engines will lead to an increase in visitors to your site and more leads and customers.

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Search Engine Optimisation

OUR SEO SERVICES

Local SEO

Achieving a high ranking in local search results can benefit your business by increasing visibility and drawing more customers to your physical location. With many businesses in your area competing for the top spot, the competition can be fierce. Our local SEO services are tailored to help you establish a leading position in your industry and location, putting you ahead of the competition.

E-commerce SEO

E-commerce websites often encounter technical SEO challenges that can negatively impact their performance and rankings. These include issues such as thin or duplicate content, poorly optimized meta tags, broken links, improper canonicalization, and toxic backlinks. Our e-commerce SEO services address these issues to optimize functionality and enhance search engine visibility.

Enterprise SEO

Enterprise SEO is one of the most complicated forms of search engine optimization as it includes a high volume of pages, a vast array of products or services, and a wide range of target audiences. Unlike less complex sites, enterprise SEO often requires a greater strategic approach to ensure that all aspects of the website are optimized, such as technical SEO, content optimization, and link building.

SEO Audits

SEO can be an effective form of marketing, but it may not be practical for every business. For anyone that makes an inquiry, we provide a free SEO audit that allows us to understand where your website currently stands in comparison to your competitors. We look at everything from your content, keywords, site speed and health, and even what strategies your competitors are using.

Technical SEO

Technical SEO is a broad term that encompasses a number of activities on your website. These include things like making sure your site is search engine friendly, ensuring that it’s loading quickly, and making sure the code behind your site is clean and organized. We have access to a variety of sophisticated tools and software that help us identify which areas of your website may need attention.

Bespoke SEO Packages

Some agencies and consultants have a one-size-fits-all approach when it comes to SEO. At Espy Digital, we know that every business is unique and therefore their marketing strategy should also be unique. This is why we offer completely bespoke SEO packages that can be tailored to your business goals and budget. We believe in 100% honesty so will never sell or suggest a service to you for the sake of it.

On-Site SEO

As the name suggests, On-site SEO is the process of optimizing everything that is on your website. This is made up of a range of elements such as creating unique content, strategic placement of keywords, optimizing meta titles and descriptions, internal linking, optimizing images, schema implementation, and a whole lot more.

Link Building

Link building is a critical aspect of offsite SEO and involves acquiring high-quality backlinks from reputable sources. These backlinks act as a vote of confidence and help to establish the authority and relevance of a website in the eyes of search engines. Our effective link-building strategies will help to improve your website’s visibility and rankings.

Mobile SEO

Mobile SEO is the optimization of a website for mobile devices to improve its visibility and rankings. This includes using responsive design, optimizing content, and using mobile-specific tags and structured data. As mobile search traffic continues to grow, it’s important for businesses to optimize their website for mobile devices in order to stay competitive.

Benefits of SEO

  • Boosts your business credibility
  • Compounding & long-term results
  • Results are easily trackable
  • Increases organic search traffic
  • Improves brand awareness
  • Can be done on a budget
  • 24/7 promotion
  • High return on investment
  • Benefits other marketing strategies

SEO Results

726% Increase In New Website Visitors in 14 Months

Our team’s hard work over 14 months led to a massive 726% boost in new website visitors for our client, proving the amazing impact SEO can really have long term.

286% Increase In Revenue In Just 10 Months with SEO

We are thrilled to share the results we’ve achieved for our client whose revenue soared by a massive 286% in just 10 months, all thanks to our SEO strategies.

Ranking Above Boots for Competitive Keywords

We’re excited to recount how we helped a client surpass retail giants Boots in search rankings for competitive keywords. This was from a one-off project of just 25 hours.

Request a Free SEO Audit See More Results

SEO FAQs

FAQ

With so much jargon thrown around and so many so-called marketing experts telling you different things, this makes SEO a very confusing topic to understand. So we’ve answered a few of your questions. If you have any more, please do not hesitate to give us a call.

Got another question?

It’s important to remember that SEO is an investment and it takes time and consistent effort to see results. It’s difficult to put an exact number on it, as every website, campaign, and marketing budget is different, but, on average you can usually expect to see results within 4-6 months and sometimes longer.

With that being said, here at Espy Digital, our SEO Company has had clients reach the top of Google in just 1 month for certain keywords.

The cost of local SEO varies from client to client depending on their business goals and budget. Our local SEO packages tend to be cheaper as we charge a flat monthly rate, which is great for small businesses on a budget.

We also offer enterprise and bespoke SEO plans for larger businesses. The best thing is to give us a call on 01202 923 755 so we can discuss your needs in detail.

Unique content is important for SEO because it will increase the chance of that content ranking higher. When crafting high-quality content, content uniqueness is something Google will look out for and reward when applicable.

Duplicate content on the other hand is something Google doesn’t like and neither will your customers. Stick with creating content that is unique, relevant, and helpful and you can’t go wrong.

Bounce rate is the number of visitors that leave your website without taking any action, for example, clicking a link or filling out a contact form. In Google’s updated version of analytics, bounce rate has changed to ‘engagement rate’.

This can be a great metric to track as it can indicate that there are issues with your website, such as slow loading time, pages that are non-mobile-friendly, and low-quality content.

Here at Espy Digital, we hope by now that you agree that we are a legitimate, honest, and professional SEO agency. Unfortunately, the world of digital marketing can be a bit untrustworthy, with a few companies promising things they cannot deliver.

To help you choose the right company for your business objectives, here are 8 red flags to look out for:

  • Lack of reviews and case studies – any legitimate agency will be more than happy to send you an example of client reviews and case studies.
  • SEO guarantees – as we’ve established, SEO takes time and it’s not always guaranteed. If a company makes you a promise that you’ll be 1st on Google within a month, avoid it at all costs.
  • Underpriced services – when it comes to marketing and especially SEO, you really do get what you pay for. So be very wary of agencies charging very low prices. If it’s too good to be true, it probably is.
  • Money-back guarantees – if an agency offers you a money-back guarantee, it’s probably because they have a lack of experience and don’t trust their campaigns to deliver results.
  • Their own marketing is poor – an obvious sign is if the company has poor marketing. What’s their website like?
  • Poor communication – lack of communication can be a clear sign that the company doesn’t value your business.
  • Outsourcing work to non-native English speakers – you’d be surprised at how many companies do this. Crafting high-quality content that ranks well is difficult enough as it is without outsourcing the work to a non-native English speaker.
  • Sells pre-packaged or bundled SEO solutions – SEO is definitely not a one-size fits all approach. As mentioned above, every business is different so therefore every campaign should be different. If an agency offers you a packaged solution, I’d be very wary. A good SEO agency should be able to tell you exactly what strategy they are going to use and why.

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Ogden, Utah

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