SEO Case Studies
Why people are choosing us for their campaigns
Exceptional company, extremely professional, very helpful with all advice and services received, highly recommended if you’re looking for an SEO company in Bournemouth
Espy Digital has done a great job with making my website more visible, they keep me updated with the work that they are doing and we are seeing results already!
Really great work from the team at Espy Digital. Built me a great-looking website in a very quick turnaround time and has helped me get more leads through their fantastic monthly SEO work.
What is SEO?
SEO stands for search engine optimisation. In layman’s terms, it means improving the visibility of your website in Google and other search engines. Greater visibility will lead to a higher number of people visiting your website and thus a higher number of potential customers.
Mastering the art of SEO is a complicated, time-consuming, and ever-changing process, especially when Google updates there algorithm and has over 200 ranking factors.
SEO isn’t just about optimising your website, it’s spending time researching new algorithms and keeping up to date with the latest technologies to ensure your website and business doesn’t get left behind.
It is for these reasons that we recommend you seek the help of an experienced and knowledgeable SEO specialist.
Why is SEO important for businesses?
If you’re wondering why SEO is important for your business, let’s look at some Google stats:
From these statistics, we can see the huge opportunity that Google presents to your business. Even capturing a very small slice of this massive market will put your business at the forefront of your industry.
Search engine optimisation is one of the most important things you can do for your business. Why? Because it’s the best way to get your site in front of people who are looking for what you have to offer.
Think about it, if someone is searching Google for a new car, they’re going to click on the website that comes up first, right?
SEO is an effective way to reach potential customers, and our SEO specialists at Espy Digital can help you do this.
Our Bournemouth SEO Services
Bespoke SEO packages
Bespoke SEO is a form of SEO tailored to your business and industry. It includes a unique set of keywords, targeting strategies, and content strategies for your website.
It also includes an analysis of your business’ competitors so you can see if they’re doing something you are not.
We’ve worked with everyone from small local tradesmen to big corporate businesses, and we know how to craft an effective strategy for any size of business.
Bespoke SEO campaigns are often more effective than other forms of SEO because they take into account the specific needs and goals of your business. This means that you will be able to attract the right kind of traffic to your site—the kind that will convert!
It’s time to take your business to the next level with bespoke SEO!
Are you a local business owner in Bournemouth, Poole, or Dorset? Would you like an increase in inquiries and leads? Local SEO is a powerful way to grow your business.
If you’re not already optimising your website for local search, you are missing out on an opportunity to reach local customers and increase sales.
When you optimise your website for local SEO, you’re making sure that when people search for things near your location (like “SEO near me” or “plumber in Bournemouth”), they find your business.
This is important if there are many businesses in the area that offer similar services as yours. If people don’t know about you, they won’t be able to find you!
Within our Local SEO strategy, we also make the most of tools such as Google my Business, Bing Business, and other local directories that can be very beneficial in improving your website’s off-site SEO.
If you have an online store, you know how hard it is to drive more sales and increase your profits. But it doesn’t have to be this way! The best way to attract more customers and increase revenue is through e-commerce SEO.
Unlike other forms of SEO, e-commerce SEO tends to be much more complex due to the hundreds and sometimes thousands of different pages and products.
With such a high number of pages and products, it’s quite common to experience a range of different errors that affect the visibility of your site in search engine results.
At Espy Digital, a big part of our e-commerce SEO strategy is to resolve any errors on your website and then conduct site-wide on-page optimisation to ensure your products get found on page 1 of Google and other search engines. This results in long-lasting, recurring income.
In fact, since working with us, one of our clients has experienced an increase of 364% in revenue from organic search only.
Enterprise SEO is a complicated beast. It’s not something that you can do on your own, and it’s not something that you can outsource to just anyone. You need someone with expertise in this area who can help you navigate the murky waters of enterprise-level SEO.
Enterprise SEO or Corporate SEO as it is sometimes called is about more than rankings. It’s about making sure your brand is being seen and heard online by the right people, at the right time, and in the right place.
We know how to create content that will engage your target audience, how to build links that matter, how to optimise your site for scalability and speed, and how to use analytics data to improve your performance.
Enterprise SEO is often more challenging as the types of keywords a business wants to rank for are usually more competitive and so need a different and more strategic approach. But, this can lead to much greater results and ROI (return on investment).
Do you want to make your website more compelling? Do you want to pull in more traffic, generate more leads and increase sales?
Content marketing is the key.
We’ll work with you to create a content marketing strategy for your business that will help you achieve these goals.
Whether that means writing blog posts, articles or web page copy—we’ve got you covered.
FREE SEO audit
Although SEO can be an effective form of marketing, it may not be practical for every business. Here at Espy Digital, we offer everyone a free SEO audit and website analysis which will allow us to understand where your website currently stands.
We will look at everything from your existing content, the keywords you’re currently targeting if any, your website’s site speed and health, and even what strategies your competitors are using.
This report provides us with valuable information that will allow us to form a thorough and effective strategy should you decide to work with us.
Contact our SEO Bournemouth agency today
It’s time to take your business to the next level. Espy Digital is a Bournemouth SEO agency that can help you do that. We’re dedicated to helping businesses increase their online visibility and sales by growing their digital footprint.
We create long-term relationships with our clients so we can provide them with the best possible services.
We offer a FREE Audit for any business that is interested in using our SEO services for their digital marketing strategy. We’ll analyze your website and come up with strategies for improvement.
After the audit, we’ll go over everything in detail and discuss how we can help you reach more customers through search engine optimisation.
Our SEO Process
Keyword research is the foundation of our SEO strategy. It’s an integral part of any SEO campaign, but it’s also one that often gets overlooked. You can’t just throw a bunch of keywords into a page and hope for the best—you need to know which ones are going to get you the best results.
What do we mean by “best results”? We mean traffic, engagement, conversions, and all those other metrics that help you understand how well your content is performing in relation to its goals.
Our specialist SEO team can come up with a list of relevant, targeted, and goal-orientated keywords for you to choose from.
In the last few years, technical SEO has become an important part of our SEO strategies. With Google putting more weight on user experience and how well-optimized websites are for mobile devices, it’s more important than ever that your website is faultless.
Technical SEO is the practice of making sure that your website is optimised to be search-engine friendly. This means that it has been built in a way that allows it to be easily crawled, indexed, and understood by the search engine.
It also means that your website has been built in a way that makes it easy for people to find what they’re looking for. This is why we use platforms such as WordPress for web design, as it’s very user-friendly and easy to fix errors.
Here are some of the things we will look at within our technical SEO strategy:
- Website speed
- Broken links
- Duplicate content
- URL structure
- Internal linking structure
- XML Sitemap
- Schema markup
Creating content that ranks on Google
A few years ago you could get away with keyword stuffing and lower-quality content created for Google algorithms. However, this kind of strategy doesn’t work anymore, and it’s a good job too because it filters out the good content from the bad.
New algorithm updates mean to rank higher on search engines the content you create has to be of very good quality that is also highly relevant and helpful to the reader.
At Espy Digital we know how to write content that ranks and converts. We have in-house content writers that are skilled and experienced in copywriting and SEO.
Each piece of content we create is thoroughly planned out based on which search terms you wish to rank for and we use advanced software that helps us craft your website content to ensure it ranks as high as possible.
On-site SEO is an extremely important and effective way to increase your search engine rankings. It can be especially effective for websites that already have a presence online.
With a bit of tweaking here and there, it’s not uncommon for clients to rank number 1 on Google in a very short period of time.
There are many different elements that make up an effective on-site SEO strategy, here are a few of the most important ones:
- High-quality content
- Meta titles
- Meta descriptions
- Image Alt-text
- Page URLs
Off-site SEO is all the things that happen outside of your website, but that help contributes to its success. The most common tactic within this is link building, which is the act of acquiring links from other websites that are of high authority.
This is an SEO tactic that works really well and can have a massive impact on the results of your website.
For local businesses, in particular, we also use products such as Google my Business, which allows you to set up a free business listing on Google, resulting in your business being found in search results and maps.
We find this is very effective for small-medium-sized local businesses that have a physical location.
Auditing and Tracking
The great thing about SEO is that it’s trackable if you know which tools to use of course. At Espy Digital, we use various tools and software to track your progress along the way, the most popular being Google Analytics.
And using Google’s updated version called GA4, we can track even more. For example:
- Page views
- Outbound clicks
- Average engagement time
- File downloads
- New visitors
We also monitor your website’s health, speed, and keywords, which are all included in a detailed monthly report, so you’ll know exactly what you’ve achieved.
With so much jargon thrown around and so many so-called marketing experts telling you different things, this makes SEO a very confusing topic to understand. So we’ve answered a few of your questions. If you have any more, please do not hesitate to give us a call.