Take your business to the next level

SEO Bournemouth

An SEO Agency you can trust, covering Bournemouth, Dorset, and London. Let us help you propel your business to the top using our effective and transparent SEO services.

  • Increase your leads
  • Get more customers
  • Increase your trust and credibility
  • Increase brand awareness
  • Get ahead of your competitors

SEO Case Studies



SEO Testimonials

Why people are choosing us for their campaigns

Exceptional company, extremely professional, very helpful with all advice and services received, highly recommended if you’re looking for an SEO company in Bournemouth

Espy Digital has done a great job with making my website more visible, they keep me updated with the work that they are doing and we are seeing results already!

Really great work from the team at Espy Digital. Built me a great-looking website in a very quick turnaround time and has helped me get more leads through their fantastic monthly SEO work.

What is SEO?

SEO stands for search engine optimisation. In layman’s terms, it means improving the visibility of your website in Google and other search engines. Greater visibility will lead to a higher number of people visiting your website and thus a higher number of potential customers.

Mastering the art of SEO is a complicated, time-consuming, and ever-changing process, especially when Google updates there algorithm and has over 200 ranking factors.

SEO isn’t just about optimising your website, it’s spending time researching new algorithms and keeping up to date with the latest technologies to ensure your website and business doesn’t get left behind.

It is for these reasons that we recommend you seek the help of an experienced and knowledgeable SEO specialist.

SEO Bournemouth

Why is SEO important for businesses?

If you’re wondering why SEO is important for your business, let’s look at some Google stats:

  • There are roughly 5.6 billion searches on Google per day
  • The average person will conduct 3-4 searches per day
  • 53% of website traffic comes from organic search
  • 81% of internet users use Google to search for a product or service
  • 97% of internet users search online to find a local business

From these statistics, we can see the huge opportunity that Google presents to your business. Even capturing a very small slice of this massive market will put your business at the forefront of your industry.

Search engine optimisation is one of the most important things you can do for your business. Why? Because it’s the best way to get your site in front of people who are looking for what you have to offer.

Think about it, if someone is searching Google for a new car, they’re going to click on the website that comes up first, right?

SEO is an effective way to reach potential customers, and our SEO specialists at Espy Digital can help you do this.

Our Bournemouth SEO Services


Contact our SEO Bournemouth agency today

It’s time to take your business to the next level. Espy Digital is a Bournemouth SEO agency that can help you do that. We’re dedicated to helping businesses increase their online visibility and sales by growing their digital footprint.

We create long-term relationships with our clients so we can provide them with the best possible services.

We offer a FREE Audit for any business that is interested in using our SEO services for their digital marketing strategy. We’ll analyze your website and come up with strategies for improvement.

After the audit, we’ll go over everything in detail and discuss how we can help you reach more customers through search engine optimisation.

If you’re looking for more information about how Espy Digital can help grow your business, give us a call today at 01202 923 755 or email us at info@espydigital.online.

Ready to grow your business?

Our SEO Process

Keyword research

Keyword research is the foundation of our SEO strategy. It’s an integral part of any SEO campaign, but it’s also one that often gets overlooked. You can’t just throw a bunch of keywords into a page and hope for the best—you need to know which ones are going to get you the best results.

What do we mean by “best results”? We mean traffic, engagement, conversions, and all those other metrics that help you understand how well your content is performing in relation to its goals.

Our specialist SEO team can come up with a list of relevant, targeted, and goal-orientated keywords for you to choose from.

Technical SEO

In the last few years, technical SEO has become an important part of our SEO strategies. With Google putting more weight on user experience and how well-optimized websites are for mobile devices, it’s more important than ever that your website is faultless.

Technical SEO is the practice of making sure that your website is optimised to be search-engine friendly. This means that it has been built in a way that allows it to be easily crawled, indexed, and understood by the search engine. 

It also means that your website has been built in a way that makes it easy for people to find what they’re looking for. This is why we use platforms such as WordPress for web design, as it’s very user-friendly and easy to fix errors.

Here are some of the things we will look at within our technical SEO strategy:

  • Website speed
  • Mobile-friendliness
  • Broken links
  • Duplicate content
  • URL structure
  • Internal linking structure
  • XML Sitemap
  • Schema markup

Creating content that ranks on Google

A few years ago you could get away with keyword stuffing and lower-quality content created for Google algorithms. However, this kind of strategy doesn’t work anymore, and it’s a good job too because it filters out the good content from the bad.

New algorithm updates mean to rank higher on search engines the content you create has to be of very good quality that is also highly relevant and helpful to the reader.

At Espy Digital we know how to write content that ranks and converts. We have in-house content writers that are skilled and experienced in copywriting and SEO.

Each piece of content we create is thoroughly planned out based on which search terms you wish to rank for and we use advanced software that helps us craft your website content to ensure it ranks as high as possible.

seo content writing

On-site SEO

On-site SEO is an extremely important and effective way to increase your search engine rankings. It can be especially effective for websites that already have a presence online.

With a bit of tweaking here and there, it’s not uncommon for clients to rank number 1 on Google in a very short period of time.

There are many different elements that make up an effective on-site SEO strategy, here are a few of the most important ones:

  • High-quality content
  • Headers
  • Meta titles
  • Meta descriptions
  • Image Alt-text
  • Page URLs
  • Linking

Off-site SEO

Off-site SEO is all the things that happen outside of your website, but that help contributes to its success. The most common tactic within this is link building, which is the act of acquiring links from other websites that are of high authority.

This is an SEO tactic that works really well and can have a massive impact on the results of your website.

For local businesses, in particular, we also use products such as Google my Business, which allows you to set up a free business listing on Google, resulting in your business being found in search results and maps.

We find this is very effective for small-medium-sized local businesses that have a physical location.

Auditing and Tracking

The great thing about SEO is that it’s trackable if you know which tools to use of course. At Espy Digital, we use various tools and software to track your progress along the way, the most popular being Google Analytics.

And using Google’s updated version called GA4, we can track even more. For example:

  • Page views
  • Outbound clicks
  • Average engagement time
  • Conversions
  • File downloads
  • New visitors

We also monitor your website’s health, speed, and keywords, which are all included in a detailed monthly report, so you’ll know exactly what you’ve achieved.


FAQ

SEO FAQs

With so much jargon thrown around and so many so-called marketing experts telling you different things, this makes SEO a very confusing topic to understand. So we’ve answered a few of your questions. If you have any more, please do not hesitate to give us a call.

It’s important to remember that SEO is an investment and it takes time and consistent effort to see results. It’s difficult to put an exact number on it, as every website, campaign, and marketing budget is different, but, on average you can usually expect to see results within 4-6 months and sometimes longer.

With that being said, here at Espy Digital, our SEO Bournemouth team has had clients reach the top of Google in just 1 month for certain keywords.

The cost of local SEO varies from client to client depending on their business goals and budget. Our local SEO packages tend to be cheaper as we charge a flat monthly rate, which is great for small businesses on a budget.

We also offer enterprise and bespoke SEO plans for larger businesses. The best thing is to give us a call on 01202 923 755 so we can discuss your needs in detail.

Unique content is important for SEO because it will increase the chance of that content ranking higher. When crafting high-quality content, content uniqueness is something Google will look out for and reward when applicable.

Duplicate content on the other hand is something Google doesn’t like and neither will your customers. Stick with creating content that is unique, relevant, and helpful and you can’t go wrong.

Bounce rate is the number of visitors that leave your website without taking any action, for example, clicking a link or filling out a contact form. In Google’s updated version of analytics, bounce rate has changed to ‘engagement rate.

This can be a great metric to track as it can indicate that there are issues with your website, such as slow loading time, pages that are non-mobile-friendly, and low-quality content.

Here at Espy Digital, we hope by now that you agree that we are a legitimate, honest, and professional SEO agency. Unfortunately, the world of digital marketing can be a bit untrustworthy, with a few companies promising things they cannot deliver.

To help you choose the right company for your business objectives, here are 8 red flags to look out for:

  • Lack of reviews and case studies – any legitimate agency will be more than happy to send you an example of client reviews and case studies.
  • SEO guarantees – as we’ve established, SEO takes time and it’s not always guaranteed. If a company makes you a promise that you’ll be 1st on Google within a month, avoid it at all costs.
  • Underpriced services – when it comes to marketing and especially SEO, you really do get what you pay for. So be very wary of agencies charging very low prices. If it’s too good to be true, it probably is.
  • Money-back guarantees – if an agency offers you a money-back guarantee, it’s probably because they have a lack of experience and don’t trust their campaigns to deliver results.
  • Their own marketing is poor – an obvious sign is if the company has poor marketing. What’s their website like?
  • Poor communication – lack of communication can be a clear sign that the company doesn’t value your business.
  • Outsourcing work to non-native English speakers – you’d be surprised at how many companies do this. Crafting high-quality content that ranks well is difficult enough as it is without outsourcing the work to a non-native English speaker.
  • Sells pre-packaged or bundled SEO solutions – SEO is definitely not a one-size fits all approach. As mentioned above, every business is different so therefore every campaign should be different. If an agency offers you a packaged solution, I’d be very wary. A good SEO agency should be able to tell you exactly what strategy they are going to use and why.

Request your FREE SEO audit