Discover the recent SEO strategy we delivered for our client SoCo Therapies.
About the Project
SoCo Therapies, a multi-disciplinary injury clinic in Bournemouth approached us in 2022 to work with them on their SEO strategies. The goal was to increase organic search traffic and get more clients to book appointments online through both the website and Google My Business listing.
12 months +
Increase website traffic and inquiry bookings & appointments
What we achieved
Increase in New Visitors
In 12 months we managed to achieve a whopping 1,337% increase in new website visitors.
In just 12 months, we managed to increase total MoM impressions by a staggering 1,645%.
Increase in Organic Search Traffic
From January – August 2023 we managed to increase total organic search traffic by 5,363%.
Huge increase in Impressions
As you can see from the graphs, SoCo Therapies saw a huge increase in impressions, taking their MoM total from 5,570 to over 97,000.
223% Increase in Bookings MoM
990% Increase in Page Views
481% increase in total keywords
From January to August 2023 we managed to increase total keywords from 203 to 1,180 representing an 481% improvement.
2433% increase in the number of page 1 keywords
In this time we also saw an increase in the number of keywords on the very first page of Google. In total our client went from having just 6 keywords to 152 keywords on page 1 which resulted in more bookings and sales.
What we did
Gaining the Competitive Edge
Content Gap Analysis
Our journey began with a meticulous content gap analysis. This process was crucial in uncovering valuable keywords that SoCo Therapies was not yet ranking for but had the potential to dominate.
Armed with this insight, we strategically expanded the website’s content to include these untapped keywords. This not only filled the gaps in our SEO strategy but also broadened the reach of SoCo Therapies in search engine results.
Analyzing Competitor Backlinks
We delved into the backlink profiles of key competitors to identify linking opportunities. By understanding where and how competitors were gaining their backlinks, we could craft a more targeted link-building strategy.
This comprehensive competitor analysis allowed us to refine our SEO strategy, ensuring that SoCo Therapies stayed one step ahead in the highly competitive digital landscape.
Through detailed competitor analysis, we were able to identify key areas for improvement and opportunities for growth, significantly contributing to the SEO success of SoCo Therapies.
A Local SEO Approach
Expanding Digital Footprint
We embarked on an ambitious content marketing journey, focusing on adding new service pages and location-specific pages to SoCo Therapies’ website. This approach was not just about expanding the site’s content but strategically aligning it with the client’s target areas.
Local SEO Strategy
By adopting a local SEO strategy, we targeted various locations that were crucial for the client. This meant creating content that resonated with local audiences, ensuring SoCo Therapies appeared prominently in local search results.
The result was a more robust online presence in both Google search results and Google Maps listings, leading to a massive increase in website visitors and client bookings.
Improving backlink profile
Local and National Outreach
Our link-building campaign was two-pronged: targeting both local publications for immediate relevance and national sources for broader authority.
Innovative Link Building Tactics
We employed unique tactics to secure backlinks from local publications and sources, significantly enhancing the site’s local relevance and visibility.
By reaching out to high-authority, topically relevant websites, we not only improved the domain authority of SoCo Therapies’ site but also positioned them as a credible player in the industry. Guest posting played a key role in this strategy.
This comprehensive approach to link building fortified the website’s backlink profile, contributing to stronger domain authority and improved search rankings.
Establishing Subject Matter Expertise
High-Quality Blog Content
We focused on creating a wealth of high-quality, informative blog posts. This content was not just about quantity but was meticulously crafted to improve topical relevance.
Becoming a Subject Matter Expert
Our goal was to establish SoCo Therapies as a thought leader in their field. By producing people-first content that answered real questions and provided valuable insights, we positioned them as subject matter experts.
This strategy paid off by not only ranking for hundreds of different keywords but also earning featured rich snippets on Google. This led to a massive increase in organic search traffic and higher click-through rates
The blog became a cornerstone of SoCo Therapies’ SEO success, driving both traffic and engagement and solidifying their authority in the industry.
“Espy Digital is extremely helpful and always answers all of my questions. They have helped make my website a lot more efficient, helping me generate more leads through their SEO work. They often update me on their strategy and I actually started to see results a lot sooner than anticipated. Thank you”