SEO Case Studies
SW Gardening
SEO Reviews
The proof is in the pudding, read our reviews
Exceptional company, extremely professional, very helpful with all advice and services received, highly recommended if you’re looking for an SEO company in Bournemouth
Espy Digital has done a great job with making my website more visible, they keep me updated with the work that they are doing and we are seeing results already!
Really great work from the team at Espy Digital. Built me a great-looking website in a very quick turnaround time and has helped me get more leads through their fantastic monthly SEO work.
What is search engine optimization?
Search engine optimization or SEO is a practice that involves improving your website’s visibility in Google and other search engines so that people will find it easier. The result of this will be more visitors to your website, which means more potential customers.
Mastering the art of SEO takes time and research. You need to make sure your website is optimized for search engines and understand how Google’s ranking factors work. This means keeping up-to-date with the latest SEO trends, technologies, and strategies to ensure your business stays ahead of the game.
To help you navigate the complex world of SEO, we recommend you seek out the services of an expert.
Why we recommend SEO for businesses
Although there are other great digital marketing strategies such as social media marketing, paid marketing, and email marketing, search engine optimisation is still today one of the best marketing strategies an agency can offer.
Unlike other forms of marketing, SEO is somewhat of an investment, meaning with a successful SEO strategy, results should compound over time. A good SEO campaign enables you to show up as the first result on Google when potential customers type in relevant search terms.
An increased number of first-page Google results will mean more visitors, customers, and sales for your business.
Expert Services from our SEO Southampton agency
Local SEO Services
Are you a business owner in Southampton or Hampshire? Do you want to grow your customer base? Local SEO is an effective way to reach local customers and increase sales. If you haven’t yet optimised your website for local search, it’s time to start.
Optimising your website for local SEO means ensuring that when people search for things near your location (like “SEO in Southampton” or “Accountant in Southampton”), they find your business.
Local SEO has become more and more popular in recent years due to tools such as Google my Business, which allows businesses to be found on maps.
Due to this increased popularity, the competition has also increased, so it’s more important than ever to ensure you have an effective SEO strategy in place.
As the best local SEO agency in Southampton, our specialists can help your business thrive amongst the crowded search results and outrank your competitors in no time at all.
Ecommerce SEO
Imagine if you could instantly increase sales and profits by attracting more customers to your online store. Well, now you can! eCommerce SEO is the best way to accomplish both of those goals.
Although eCommerce SEO is much more complex than other forms of search engine optimization strategies because it encompasses a vast array of products, it’s also more lucrative.
We use our digital experience and expertise to maintain, fix, and optimise your eCommerce site with the ultimate aim of getting you found on page 1 of Google and other search engines. This results in long-lasting recurring income.
We’ve already helped one of our clients increase their organic search-driven revenue by 364 percent—from £1,300 per month to £6,100 per month in just five months.
Corporate SEO
Corporate SEO is one of the most complicated forms of search engine optimization. It’s a beast that most people just don’t know how to tame, and it’s one that many outsourcers are unable to comprehend.
If you want your enterprise to succeed, you need to find an SEO expert that understands how to tackle this task while maintaining your current brand image and marketing strategy.
Corporate SEO is about more than just rankings. It’s about making sure your brand is being seen and heard online by the people who can be most beneficial to you when they need you the most.
We offer a strategic approach to SEO that extends beyond search engine optimization, supplying businesses with effective content creation, link building, and site optimization techniques, as well as analytics data usage for improved performance.
Corporate SEO is often more challenging since businesses usually want to rank for highly competitive keywords. However, a strategic approach that focuses on long-term growth can lead to greater results and ROI.
Bespoke SEO packages
Some SEO agencies and consultants will offer very basic plans such as Gold, Silver, and Platinum packages at a fixed rate. While this might work for a few businesses, for the majority this isn’t applicable.
Every business is different based on many factors, such as the industry they are in, their individual business goals, competitors, and of course their marketing budget.
At Espy Digital, we offer bespoke SEO packages that can be completely tailored to your needs and budget. We will never sell or suggest a service to you for the sake of it.
With many years of experience in the digital marketing world, we’ve worked with a wide range of clients, from local startups to massive corporations, so you can rest assured that we’ve seen it all.
SEO Copywriting
Any successful SEO strategy will include content marketing. At Espy Digital, we have in-house copywriters and SEO copywriting experts with years of experience creating compelling content that ranks well on Google.
Whether you need content written about your services, product descriptions, blog posts, or something else, we’ll get it done in.
Using our SEO writing services, we can help your business rank for hundreds of different keywords, climb the rankings and outrank your competitors.
FREE SEO audit
SEO may not be a good fit for every business, which is why we offer a free, comprehensive audit and analysis of your website to help you understand how it stacks up against your competitors.
Within the audit we will look at things such as website speed and performance, your existing content, keywords, organic search traffic, backlinks and a number of other things.
The data obtained from this audit can be extremely useful in forming an SEO strategy as it will show us clear areas for improvement.
Why choose our SEO agency in Southampton?
If you’re looking for an SEO Southampton agency that can help you get those first-page rankings you’ve always dreamed of, look no further than Espy Digital. We’re the SEO experts in Southampton and Hampshire, and we’ve been providing our clients with top-of-the-line SEO services for many years.
Although we are based in Bournemouth, our services are extended throughout the UK – that’s the best thing about what we do, we don’t have to be in your area to get you results.
We know that there are a lot of companies out there offering SEO and we also know that those other companies aren’t always the best choice for your business. That’s why we believe in building relationships with our clients, not just churning out results.
We want to grow with you—not just make money off you once and then never speak again!
If you want to make your website stand out amongst the competition and increase your online visibility, then contact us today!
Give us a call at 01202 923 755 or email us at info@espydigital.online to book your free SEO audit.
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What you can expect from our SEO campaigns
Keyword research
As an SEO Company, we know that the most important thing to have is a clear strategy. That’s why we always start with keyword research.
In fact, keyword research should be the foundation of most SEO campaigns, but unfortunately, it can often be overlooked or done incorrectly.
A lot of time and effort goes into proper keyword research and there are a lot more elements to it than one might think.
As well as finding the right keywords to target, we need to filter them down to which types of keywords they are, for example, are they informational keywords that would be better suited for blog posts? Or are they transactional keywords that would be better suited for product pages?
We also need to make sure each keyword has enough monthly search volume and low enough difficulty to make it worth targeting, otherwise what’s the point of doing all that work for nothing?
Once we have a list of keywords, we will send them to you for your approval.
Technical SEO
Technical SEO is a broad term that encompasses a number of activities on your website. These include things like making sure your site is search engine friendly, ensuring that it’s loading quickly, and making sure the code behind your site is clean and organized.
Technical SEO helps you rank higher in Google by making your site more appealing to search engines. Your website should be optimized for mobile devices, which means it should be easy to navigate on a smartphone or tablet.
You’ll also want to make sure that your site loads quickly so that users can access it without having to wait.
Here are some of the things we will look at within our technical SEO strategy:
- Website speed
- Mobile-friendliness
- Broken links
- Duplicate content
- URL structure
- Internal linking structure
- XML Sitemap
We create content that Google loves
In the past, marketers, and content creators alike could get great results by producing substandard content, stuffed full of keywords and with no real focus on actually trying to help their audience.
Fast forward to now and luckily Google is much more intelligent and better at filtering out the good content from the bad.
With Google’s newer and more intelligent algorithm updates, creating content that actually ranks is harder than ever..but not impossible.
In fact, at Espy Digital, we create content using a strategic approach that is dictated by our advanced SEO content software which tells us which kinds of keywords to use, how many times, and what features to include on the page, such as images, videos, graphs, bullet points and more.
On-site SEO
When it comes to increasing your website’s search engine rankings, on-site SEO is a tried-and-true strategy.
It can be especially effective for sites that already have an online presence, but with a bit of tweaking here and there, it’s not uncommon for clients to rank number 1 on Google in a very short period of time.
On-site SEO is made up of a range of elements, here are a few:
- High-quality content
- Headers
- Meta titles
- Meta descriptions
- Image Alt-text
- Page URLs
- Linking
Off-site SEO
Off-site SEO is the collection of strategies, tactics, and activities that happen outside of your website that contribute to its success.
The most common tactic within this is link building, which is the act of acquiring links from other websites that are of high authority.
This is an SEO tactic that works really well and can have a massive impact on the results of your website.
Our off-site SEO involves a thorough outreach campaign that focuses on acquiring backlinks from highly relevant and credible websites. Most of the time, the harder it is to get a link back to your site, the better it will be.
Auditing and Tracking
SEO is a great service because it’s measurable. At Espy Digital, we use various tools and software to track your progress along the way, the most popular being Google Analytics.
Using these tools, we are able to provide you with an in-depth SEO report each and every month so you can see exactly your results.
Here are some of the metrics we are able to track:
- Page views
- Outbound clicks
- Average engagement time
- Conversions
- File downloads
- New visitors
FAQ
Your SEO questions answered
So many people are talking about SEO these days that it’s hard to know who’s telling you the truth and who is just trying to take your money. So we’ve answered a few questions you might be wondering about.